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Publicist

Advertising: Foggia PR, Welches, OR
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Do you want to become a PR Firm Owner?

Do you have a genuine interest in people? Are you curious about what they do and how they do it? Can you talk to anyone about anything? Are you a good writer whose words can “sell”? Then your interpersonal skills and creativity may be the right match to become a publicist. Find out on a VcationVacations® career mentorship with acclaimed publicist Lyla Foggia at her scenic office located in the resort hamlet of Welches, Oregon, at the base of Mt. Hood.

Who would have thought the young girl who grew up on the family farm in Oregon milking cows, would one day be personally hired by Steven Spielberg and trade her rural roots for the glamour of Los Angeles? But that’s the story of publicist Lyla Foggia.

Lyla left the family farm to attend the University of Washington initially interested in pursuing careers either in law or non-profit. However, while working as an intern for the ACLU, she was asked to do a press release. “I said ‘what is a press release?’,” laughs Lyla. But, she intuitively knew how to work with the media and quickly understood the power of publicity. A new career path opened up for Lyla.

While living in Seattle, Lyla began working for the Seven Gables Theaters while serving as a visual arts journalist for the Seattle Sun and the West Coast edition of ArtWeek. “At that time, I never dreamed of being a publicist,” remembers Lyla. But when her husband took a job in Los Angeles, she found fortuitous windows of opportunity opening for her.

Her first job in Los Angeles was as a staff publicist for First Artists Productions co-owned by Barbra Streisand, Dustin Hoffman, Paul Newman, Steve McQueen and Sidney Poitier. “With the recession going on, it was the only job available in L.A.,” Lyla explains. As it turned out, it was the right job and would lead to a successful, exciting career as a publicist.

Over the next seven years, Lyla went from being a junior publicist to a vice president.  She occupied such positions as Director of Publicity for ABC Motion Pictures and National Broadcast Publicity Manager for 20th Century Fox, where she played a key role in the box office success of films such as “Star Wars: The Empire Strikes Back” and “All That Jazz.” She also worked for Columbia Pictures on a number of other films including “Kramer vs. Kramer,” “China Syndrome” and “E.T. – The Extra-Terrestrial.” She was ultimately hired by TriStar Pictures as their vice president of publicity.

However, in the late 80’s, after ten very successful years in the business, Lyla and her husband decided to return to Oregon. “I was burnt out and needed a change,” remembers Lyla. But her career as a publicist was far from over. Shortly after her move, Lyla was recruited to launch “LIVE With Regis and Kathie Lee.” With all the technology advancements, Lyla could easily work anywhere. And that is just what she did. Working out of her picturesque, riverside office at the base of Mt. Hood, Lyla has built a hugely successful boutique public relations marketing agency working with film, books, the performing arts and other clients around the country.

With a wealth of experience in all aspects of the business, Lyla brings a holistic approach to working with her clients. “I am involved in every aspect of branding them and their products from web sites to media kits to art work,” shares Lyla. “I strive to find what differentiates a client. What their unique ‘DNA’ is that will set them apart and earn them the visibility they deserve.”

In addition to her work as a publicist, Lyla is also an author. Her passion for fly fishing prompted her to write “Reel Women: The World of Women Who Fish,” the first book to detail the contributions of women to the sport of fishing.

Lyla has reinvented herself several times and believes in taking risks if you are to achieve what you truly want out of life. “You need to follow your passion and sometimes take big risks to achieve your goals. No one can give you your ‘dream,’ you have to step up and make it happen,” Lyla says. If you are ready to find out if you have the tenacity, personality and skills to become a publicist, Lyla is ready to help you in your exploration.

While on your Publicist VocationVacations® career mentorship with Lyla Foggia, activities will include some or all of the following:
  • Reviewing proven interview techniques that can produce amazing publicity angles
  • Discussing the secrets to writing compelling press releases, great bios and powerful media kits
  • Identifying your core audience and positioning a project within its category
  • Using niche marketing and social media networking to promote anything
  • Learning how to get amazing still photography
  • Strategizing and implementing an effective launch campaign using niche marketing, traditional media, and social media marketing
  • Gaining an understanding of the difference between working in an agency or corporate environment vs. building your own practice
  • Identifying the range of specialties available – from entertainment to consumer products and services, technology and B-to-B
  • Recognizing the skills and aptitudes needed to excel in the field
  • Learning how to build a national client base so you can live and work from your favorite vacation spot
  • Analyzing the nuts & bolts of strategizing and implementing winning campaigns – using examples from previous projects like “LIVE With Regis & Kathie Lee”
  • Reviewing the principles behind creating exciting websites
The Publicist VocationnVacations® career mentorship with Lyla Foggia includes:
  • Two days of one-on-one mentorship in your dream job as a Publicist
  • The opportunity to participate in a total of one hour of pre- and post- VocationVacations career coaching from an accredited, affiliated VocationVacations career coach
  • A pocket-size VocationVacations journal so you can document your dream job coming to reality
  • Light lunches with your mentor - you’ll dine next to the Salmon River or in front of a roaring fire in Lyla’s adjacent fly-fishing themed cabin (depending on the season).

Available: All year based on mentor's availability

Price: $1049 Per Person

Book This Career Mentorship



Suggested Accommodations

Resort at the Mountain

(Not included in the price of your VocationVacations® dream job holiday)

Other activities and tourist destinations while on your VocationVacations® adventure:

  • Portland Oregon Visitors Association
    An information resource for vacation, meeting, convention and travel planning in Portland, Oregon and the greater northwest.
  • Travel Oregon
    This site is designed to give you your bearings, but we encourage you to approach Oregon the way Oregonians do, with a sense of humor and adventure. For the most authentic Oregon experience, be kind to the environment when you visit.

Reservation, Cancellation and Rescheduling Rules and Conditions:

Full payment of the VocationVacations dream job holiday is required to make a reservation. A $100 non-refundable fee is assessed if a VocationVacations experience is cancelled or rescheduled prior to 14-days of the scheduled VocationVacations holiday, based on the approved availability of the mentor to reschedule. A VocationVacations adventure cannot be rescheduled and is non-refundable if cancelled within 14 days of the scheduled VocationVacations holiday. Written notification of cancellation or rescheduling is required in all cases. In the US, Grounded Nomads, LLC and VocationVacations holidays encourage all customers to acquire travel insurance to cover any unforeseen expenses due to cancellation or rescheduling. In the UK, Grounded Nomads, Ltd and VocationVacations holidays must require all customers to acquire travel insurance to cover any unforeseen expenses due to cancellation or rescheduling and provide verification of such travel insurance to Grounded Nomads, Ltd.