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Magazine Publisher

Publishing: Texoma Living!, Sherman, TX
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Do you want to be a Magazine Publisher?

Do you enjoying writing and designing? Are you interested in producing a publication that shares ideas and entertains? Are you a savvy business person who understands the importance of knowing your target audience and their interests? Then becoming a magazine publisher may be the right match for your interests and skills. Spend a couple of days with Dan Acree, publisher of Texoma Living! in Sherman, Texas, 45 minutes north of Dallas, and get an inside look at what it takes to become a successful magazine publisher.

Dan has more than 35 years of experience in media, advertising, public relations and publishing. He understands media and has done it all – from being one of radio’s youngest major market on-air personalities, to Hollywood publicist, and advertising agency principal.

In the early 60s as a young teen in Oklahoma, Dan would listen to the legendary Wolfman Jack on his transistor radio late at night. “Wolfman was considered X-rated, so I had to put my radio under my pillow so my mother didn’t hear,” laughs Dan. He became intrigued with the idea of being a DJ. When the family moved to Los Angeles, Dan began hanging around the KMPC-AM radio station after school hoping to catch a glimpse of an on-air personality or to be noticed. His persistence paid off, and he was offered the opportunity to be a “gofer” for DJ Gary Owens. His career in radio was launched.

Ironically, in the 1970’s he got the opportunity to go to work for the man who first got him interested in the radio business. “Wolfman Jack offered me the job as his vice president of marketing and promotion. I would never have thought I would be working for him, and he would become like an ‘uncle’ to me. I realized then anything is possible,” says Dan.

In the 80s with the backing of Wolfman, Dan formed Acree & Associates Public Relations and began working with recording artists like Frankie Valli, Paul Revere and The Raiders, Roseanne Cash, Peaches and Herb; and with television series including Three’s Company (ABC), CHiPs (NBC) and The Young and the Restless (CBS). After Acree & Associates was sold, Dan was recruited to be the vice president of marketing and promotion for the Gannett Radio Division.

Building on all his experiences, in 1995 Dan opened Acree Creative, a full service advertising agency in Houston, Texas. He began designing and launching newspapers in Texas and Oklahoma. In 1997 he became an investor in two community newspapers in North Texas. Acree Creative moved to Sherman, Texas, in 2000 and a new company, Big Dog Publishing, was launched. Texoma Living! Magazine debuted in 2007.

Texoma Living! is a bimonthly regional city magazine focused on lifestyles, business and the rich heritage of this north Texas area of approximately 52,000 households. “The content of the magazine serves the needs of the community,” explains Dan. “Our stories are all locally focused.” Dan designs the entire magazine, which averages 112 pages per issue. The publication has broad reader demographics and delivers over 100,000 reader impressions with a distribution of 20,000 copies.

Dan admits the publishing business can be tough. “Eighty percent of all new magazines fail the first year,” he shares. But if you do your research first, your chances are much better. “If you find a market place of around 300,000 that does not have a regional publication, then there may be a viable opportunity there depending on the location and market economics.”

Dan not only understands media inside and out, but understands how to take skills and knowledge learned and acquired and use that experience to build new careers and opportunities. Now, Dan is ready to take on the role of mentor and give you an inside look at the world of magazine publishing, much like Wolfman Jack did for him in the world of radio some years back.

While on your Magazine Publisher VocationVacations® career mentorship with Dan Acree at Texoma Living!, activities will include some or all of the following:
  • Assist with issue editorial budget review and planning
  • Offer input on story selection and development
  • Participate in editorial content review and assignments
  • Work with freelance writers and photographers
  • Participate in pre-issue sales meeting including goal setting
  • Assist publisher in development of flat plan for editorial and ads
  • Accompany sales manager on typical sales call
  • Assist sales representatives with copy development
  • Assist art director with design and layout pre-production
  • Assist operations manager with initial page proofing
  • Accompany publisher to press-check on production day
  • Assist publisher with pre-issue budgeting and post-issue recap
  • Review with publisher the different funding options for a start-up magazine or e-zine
The Magazine Publisher VocationnVacations® career mentorship with Dan Acree at Texoma Living! includes:
  • Two days of one-on-one mentorship in your dream job as a Magazine Publisher
  • The opportunity to participate in a total of one hour of pre- and post- VocationVacations career coaching from an accredited, affiliated VocationVacations career coach
  • A pocket-size VocationVacations journal so you can document your dream job coming to reality
  • Light lunches with your mentor

Available: All year based on mentor's availability

Price: $949 Per Person

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Suggested Accommodations

Comfort Suites

Inn of Many Faces
(Not included in the price of the VocationVacations® holiday)

Other activities and tourist destinations while on your VocationVacations® adventure:

Reservation, Cancellation and Rescheduling Rules and Conditions:

Full payment of the VocationVacations dream job holiday is required to make a reservation. A $100 non-refundable fee is assessed if a VocationVacations experience is cancelled or rescheduled prior to 14-days of the scheduled VocationVacations holiday, based on the approved availability of the mentor to reschedule. A VocationVacations adventure cannot be rescheduled and is non-refundable if cancelled within 14 days of the scheduled VocationVacations holiday. Written notification of cancellation or rescheduling is required in all cases. In the US, Grounded Nomads, LLC and VocationVacations holidays encourage all customers to acquire travel insurance to cover any unforeseen expenses due to cancellation or rescheduling. In the UK, Grounded Nomads, Ltd and VocationVacations holidays must require all customers to acquire travel insurance to cover any unforeseen expenses due to cancellation or rescheduling and provide verification of such travel insurance to Grounded Nomads, Ltd.